Season 04 Episode 05

“The Guitar Enterprise Is No Longer Simply About Guitars—It’s Additionally About Income”

In Episode 4.5 of “Purchase That Guitar,” host Ram Tuli sits down together with his bandmate Richard Chavez of the Psychedelic Mooj for a wide-ranging dialog about how guitars are found, desired, and purchased immediately. Richard, a digital advertising and marketing skilled with greater than 20 years of search engine marketing expertise, joins Ram to hint the guitar market’s evolution—from native music retailers and mail-order catalogs to big-box guitar retailers and the worldwide on-line market. Alongside the way in which, they discover how manufacturers, collectors, YouTube, Reverb, influencers, search engine marketing, and shifting search habits now form what musicians uncover and in the end purchase.

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