Back To Top

July 7, 2026

I bought my first actual six-string… purchased it on the Fender Cafe Shimokitazawa Guitar Contact

By


Phrase on the grapevine is that these have been the unique lyrics Bryan Adams wrote for Summer time of ’69, however resulting from a final minute lyric change, the idea of a Fender Cafe grew to become misplaced within the pages of what might have been. Till now…

That’s proper, Fender has simply dipped its toes into the bistro enterprise, opening up a model new cafe in Japan – and the menu is stuffed with guitar-themed gadgets, from Telecaster Maple Lattes to Six-String Burgers.

Whereas Fender’s Tokyo retailer at present has an in-shop cafe, that is the primary time Fender has opened a completely fledged cafe in its personal proper. Located within the Shimokitazawa neighbourhood, a classy, inventive space identified for its thriving music scene, the Fender Cafe joins the realm’s choice of basement jazz bars and quirky cafes.

Whereas there wont be a choice of guitars to peruse, the Fender Cafe guarantees to supply a extra guitar-centric flavour to the eccentric district regardless. Visually, there’s nothing too guitar-y about it; the cafe merely seems like a contemporary, trendy model of Edward Hopper’s well-known Nighthawks cafe portray, full with enormous glass home windows and nearly brutalist, uncovered cement partitions.

However there are glimmers of Fender sprinkled throughout the fashionable joint. The espresso machines are branded with Fender Cafe, whereas stools are plectrum-shaped and branded in ode to the Fender Heavy choose. There’s additionally a 1969 rosewood Tele mounted on a wall for good measure, contemplating it was the guitar that impressed Fender to arrange the cafe within the first place.

“The brand new retailer adopts an area design impressed by the 1969 Rosewood Telecaster that has left its identify in music historical past,” Fender Japan explains [via Guitar World]. “Fender combines the spirit of rock and roll with California espresso tradition with Japanese sensibilities, craftsmanship, and delicate hospitality.”

“Fender Cafe Shimokitazawa goals to mix in with nature’s each day routine on this metropolis and create a group place the place music-loving individuals can join comfy,” Fender Japan provides. “Musicians, group individuals, stay home attendees, and musicians.”

The menu can be the place issues really feel just a little extra Fender. We’re speaking Stratocaster rose lattes, Six Strings Burgers, Rooster Overdrive Rice, and even a particular espresso bean mix, First Set.




Prev Post

Venus Revolution | Overview – Guitar Interactive Journal GuitarContact

Next Post

Jon Butcher – Classic Guitar® journal Guitar Contact

post-bars
Mail Icon

Newsletter

Get Every Weekly Update & Insights

Leave a Comment