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January 29, 2025

Marshall sells majority stake to China’s HSG for €1.1 billion Guitar Contact

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Chinese language non-public fairness agency HongShan Capital Group (HSG) has acquired a majority stake in UK audio big Marshall Group in a deal valuing the corporate at €1.1 billion.

The deal, which remains to be topic to regulatory approvals, will see the Marshall household retain a significant stake of over 20 % within the firm. It additionally marks HSG’s largest funding in Europe so far.

Main promoting shareholders embody Altor, Telia Firm, Time for Development and Stockholm-based enterprise capital agency Zenith VC.

“HSG will work carefully with the Marshall household and the administration staff to strengthen the Marshall model and gas its sustainable and worthwhile development,” mentioned Marshall in its press launch final week.

Jeremy de Maillard, CEO of Marshall Group, mentioned: “This deal is a testomony to our staff’s dedication and distinctive expertise in making our imaginative and prescient a actuality. Along with HSG and the Marshall household, we’ve got the right circumstances to proceed constructing on Marshall’s iconic standing and unlocking our full potential internationally”.

Marshall board member and co-founder Terry Marshall additionally added that the partnership will enable the agency to “additional construct on our historical past to amplify the love for music and the Marshall model for many years to come back.”

“Marshall is likely one of the world’s most iconic manufacturers, firmly rooted in music tradition. By constructing on this legacy, we’re satisfied that Marshall will strengthen its place because the go-to model for guitarists and because the most enjoyable model for music lovers globally. We’re thrilled to accomplice with the Marshall household and the staff at Marshall to write down music historical past,” mentioned Steve Jia, Companion at HSG.

“Our mission is to help Marshall in unlocking its full potential by leveraging our experience in digital channels and provide chain optimisation,” mentioned Taro Niggemann, Managing Director for Europe at HSG. “We intention to assist carry Marshall’s distinctive merchandise to much more clients globally whereas embracing and celebrating the spirit that has outlined the model for generations.”

In 2023, Zound Industries — the Stockholm-headquartered agency that beforehand licensed the Marshall model for headphones and audio system — acquired Marshall’s amp enterprise, forming the brand new Marshall Group.

The corporate has been on a powerful worthwhile development trajectory the previous few years, with income greater than doubling from 2020 to 2024, reaching about €400 million.

Be taught extra about about HSG’s acquisition of a majority stake within the Marshall Group at group.marshall.com.




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