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May 28, 2024

Fender’s new Nashville HQ has been “designed to meld with town’s pulsating inventive vitality” Guitar Contact

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Fender has a brand new Nashville dwelling, and it appears moderately dapper. Divided into two distinctive areas, the brand new headquarters hosts each a specialised woodworking studio and an artist relations/workplace house.

A variety of huge title artists on this planet of guitar have already been handled to a primary have a look at the brand new house, together with the likes of Jack White, Chris Shiflett, Keith City, and plenty of extra.

Fender CEO Andy Mooney additionally attended the opening festivities, and pictures from the occasion have since been shared to Instagram by Guthrie Trapp. Writing within the caption beneath varied selfies and jam session footage, Trapp says, “This city at all times has a means of reminding us typically why all of us nonetheless stay right here. There’s nowhere on the planet that these cats could be in the identical room collectively for such a cool low key dangle. It was nice to meet up with so many aged buddies.”

Powell, the agency who introduced the brand new HQ to life, says the constructing has been “designed to meld with town’s pulsating inventive vitality” including, “this new house turns into an energetic participant within the metropolis’s music tradition, whereas sparking inspiration within the upcoming generations of musicians.”

It says the bottom ground is dwelling to the Fender Woodshop, the place guitar prototypes and bespoke creations might be painstakingly sculpted and fine-tuned, with the primary ground dwelling to a vibrant space for artists “to immerse themselves in Fender’s in depth assortment, interact in discussions about customized tasks, and experiment with a various vary of devices”.

The corporate explains, “The entire house emanates the laid-back vibe of a mid-century recording studio, heightened by a retro-inspired color palette of blues and yellows, punctuated with bursts of Fender’s signature crimson.

“Fender’s new headquarters stand as an embodiment of harmonious fusion between perform and aesthetics. With its distinguishing options and modern design, it makes a long-lasting impression, proudly standing as a landmark of architectural creativity and innovation.”




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