Fano Guitars and Novo Guitars are merging collectively below a brand new firm known as Psonic Design Lab. Primarily based in Britain, Dennis Fano will tackle the position of Chairman and Head Of Product Design.

Fano launched Fano Guitars in 2001, which grew into one of many largest boutique electrical guitar manufacturers available on the market. He bought the corporate in 2009 to the Premier Builders Guild, however stayed on on the model till he left to discovered Novo in 2014.

A press release on the merger shared to social media reads, “Iconic American guitar manufacturers, Fano Guitars and Novo Guitars, have introduced a merger below a brand new British-based mother or father firm, Psonic Design Lab. Since their respective launches in 1996 and 2015, the manufacturers have change into globally recognised for his or her high-quality musical devices.

“As a part of the merger, Dennis Fano will tackle a brand new position as Chairman of Psonic Design Lab and Head of Product Design, he stated, ‘Over the previous 9 years since leaving Fano Guitars, I’ve felt that there was unfinished enterprise. Whereas l’ve been centered on Novo Guitars, I hoped to have the chance to reclaim my title sometime. I’m excited to announce that the day is right here!

“‘Psonic Design Lab is bringing collectively the manufacturers of Fano and Novo in a extremely thrilling means! Fano has been within the very succesful fingers of Graham Dowling in my absence, and he has accomplished an unimaginable job of sustaining my excessive requirements. I’ve an incredible staff of individuals round me. Everyone seems to be dedicated to creating the best high quality devices and persevering with to lift the bar.’”

Graham Dowling, who has owned Fano Guitars for the final eight years will proceed because the Director of the Fano model. Manufacturing will now transfer to Nashville from its present residence in Arizona in an expanded manufacturing facility alongside Novo.

Psonic Design Lab’s administration might be led by Neil Reed, British media govt (and former co-owner of Fano), as Chief Govt Officer, and Novo’s Travis Tingley will tackle the position of Chief Working Officer, overseeing operations for each manufacturers. A joint gross sales power might be led by Fano’s Chad Hines for the US, and Novo’s Steve Grey for worldwide gross sales. The administration staff might be supported by Lamar McKay, ex-Deputy CEO of BP Plc, as a Non-Govt Director.

Discover out extra over on the Psonic Design Lab web site. Each manufacturers may even be at The NAMM Present this January – you will discover them at sales space 4327.