Final August, Sweetwater hosted its very first GuitarFest, permitting the general public to get hands-on with new merchandise from high guitar manufacturers, have interaction with model representatives and meet their favorite musicians – and its occurring once more this 12 months.

The second annual GuitarFest will happen on 27 September at Sweetwater’s Fort Wayne, Indiana campus.

Producers resembling Gibson, Fender, Marshall, and extra will likely be in attendance, permitting the general public to check out new guitars and quiz model reps. It’s additionally only a nice alternative to mingle with fellow guitar lovers.

Whereas no person has been introduced simply but, Sweetwater has teased that a number of “main artists” will likely be making appearances all through the day, together with meet-and-greets and signings.

The festivities will function the grand finale of Sweetwater’s Guitar Month sale. The sale will see a slew of unique in-store offers popping up over an 8-day interval, kicking off on 20 September.

GuitarFest is totally free, however you do must register for entry. Early registration is already out there through Sweetwater’s web site, the place the corporate will proceed to put up updates on artist meet-and-greets, deliberate actions, and extra.

“We’re thrilled to carry GuitarFest again for its second 12 months,” says Samantha Hunter, director of artist relations and campus occasions at Sweetwater.

“We’ve taken all the things we discovered from final 12 months’s occasion – together with the dear suggestions from attendees – and used it to make the expertise this 12 months even higher.”

“We actually consider 2025’s GuitarFest will likely be an unforgettable celebration for music lovers of every kind,” she concludes.

The free competition is only one of some ways Sweetwater provides again to the group. The corporate’s 2024 Affect Report shared that the corporate’s Guitar Workshop recycled over 1 / 4 of one million guitar strings final 12 months, in addition to producing 1.4 million kilowatt hours of electrical energy throughout its Fort Wayne campus’ 93,000 toes of photo voltaic roof panels.

If you happen to’d wish to get a way of what GuitarFest has to supply, YouTuber Masters of Shred posted an intensive vlog of the 2024 expertise, showcasing the wide range of guitars, pedals, amps and artist signings on supply.

Registration to attend GuitarFest is open now. Browse all of your favorite merchandise over at Sweetwater.