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July 8, 2026

Ernie Ball has acquired Supply Audio in an effort to increase into premium results Guitar Contact

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Trade-leading guitar string maker Ernie Ball has entered right into a “definitive settlement” to accumulate Massachusetts-based results pedal firm Supply Audio.

Monetary phrases of the settlement haven’t been publicly disclosed, however the acquisition has been pursued with a view to give Ernie Ball an “speedy and credible presence within the premium results class”, whereas giving Supply Audio entry to Ernie Ball’s huge international distribution community, artist relationships, manufacturing self-discipline and extra.

Based in 2006 – by engineers who had beforehand labored with Analog Gadgets and Kurzweil – Supply Audio has change into a giant participant within the premium results market, with top-level gamers together with David Gilmour, U2, David Bowie, John Mayer, King Crimson and hundreds extra incorporating its pedals on their ‘boards.

We had been fortunate sufficient to get our arms on one of many model’s newest models, the Encounter delay/reverb pedal, earlier this 12 months, and couldn’t assist however give it a 9/10 in our overview for its stellar construct high quality and good sounds.

Regardless of the acquisition, Supply Audio will proceed to function as its personal model, with current merchandise “anticipated to stay accessible”, and speedy deal with “continuity for purchasers, sellers, distributors, artists and companions”.

“Supply Audio has constructed some of the inventive and revered results platforms in our trade,” says Ernie Ball CEO Brian Ball. “What excites me isn’t simply the know-how; it’s the way in which their pedals encourage musicians to search out sounds they didn’t know they had been in search of. Ernie Ball has all the time existed to assist artists create, and Supply Audio offers us a strong new technique to do precisely that.”

“We’re not buying Supply Audio to alter what makes it particular,” Ball continued. “We’re buying Supply Audio as a result of we consider in what it already is, and since we consider Ernie Ball can put that innovation within the arms of extra gamers than ever earlier than.”

“Supply Audio has all the time been pushed by innovation and the need to present musicians new methods to create,” says Roger Smith, CEO and Co-Founding father of Supply Audio. “From the start, our objective has been to mix world-class sound design with highly effective know-how in a method that evokes gamers. Ernie Ball understands musicians, artists, and the tradition of guitar in a method only a few corporations do, and that alignment is what makes this such an thrilling subsequent chapter.”

“Ernie Ball offers Supply Audio the size, help, and attain to continue to grow whereas preserving the spirit of what we constructed,” Smith added. “I’m assured that is the precise residence for the model, the merchandise, the know-how, and the group of musicians who’ve supported us from the beginning.”




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