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July 5, 2026

LSL Devices releases assertion on Thomann’s lawsuit in opposition to Fender amid its personal battle with the guitar large Guitar Contact

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Boutique guitar model LSL Devices has supplied an replace on its ongoing authorized battle with Fender, reassuring that it doesn’t have any hate for the corporate.

LSL Devices was one among plenty of manufacturers to obtain a cease-and-desist from Fender over alleged infringement on the Stratocaster physique form in latest months. It confirmed in June that it has employed lawyer Ron Bienstock as its consultant, who famously received a 2009 trademark case in opposition to Fender, in response.

Since then, instrument retailer Thomann has revealed that it’s suing Fender over its marketing campaign of cease-and-desists, and in addition confirmed that its sub-brand Harley Benton had obtained a letter over its guitar designs. Whereas LSL is hoping for a return to normality, a brand new assertion shares its gratitude for Thomann’s push again.

Johny Miller, Director Of Enterprise Improvement at LSL Devices, tells Guitar.com, “We’ve been getting loads of outdated and new pals of LSL asking how we’re doing by way of all of this. We’re so appreciative of all the real concern from the guitar group. It’s type of loopy. I’ve been doing this 25 years now. 10 of these years with [founders] Lance and Lisa at LSL, and the opposite 15 with two different well-known manufacturers and a handful of MI retailers.

“In all these years, I’ve identified that there’s in actual fact a ‘guitar group’ on the market, nevertheless it has by no means been unified by any means till now. It’s really exceptional to say the least. What an unexpectedly constructive consequence to one thing that began from such a damaging starting,” he says.

“To reply the query. We’re pressured however we’re nonetheless right here. We’re fairly nicely overwhelmed however very hopeful. Ron Bienstock has been so fantastic to work with and we’re in good fingers. Ron’s responses and Hans Thomann’s latest involvement have stuffed us with hope. Thanks Ron and thanks Hans! These items takes braveness and the entire guitar world ought to be glad about you each.”

Miller additionally confirms that LSL remains to be constructing guitars within the meantime, and will likely be releasing “a number of new fashions” which can be “totally different and sudden” within the close to future.

“I communicate plainly right here and can’t communicate for everybody else. We don’t hate Fender. Fender is Fender. We’d love nothing greater than for them to exist and do what they do for those that need to personal their merchandise to help their legacy. Nevertheless it has to occur the correct method. That’s all we would like for ourselves and each different builder on the market as nicely. An opportunity to outlive and have our manufacturers, that we poured our life’s blood into for many years, outlive us. Anybody who’s a ‘guitar individual’ most likely needs the identical. We look ahead to and hope for normality to return as quickly as doable,” he provides.

“We additionally hope that Fender’s clear path to direct gross sales and retail areas worldwide is wildly profitable. That assertion could shock you, however this is able to truly put a defining line between boutique guitars and Fender. We may lastly be two separate realms with little or no shared area. Unity within the boutique realm stuffed with wholesome competitors and mutual respect, and an entire and complete bifurcation between underdogs and giants. Full success on each side. That sounds beautiful doesn’t it? Keep unified guys! Unity prevails!”

Keep tuned to Guitar.com for additional updates on the matter as we get them.

Rachel Roberts

Rachel started writing for Guitar.com in 2021 whereas ending up her diploma. A proud DIY guitarist, she has been enjoying for over 10 years and has written for the likes of Kerrang!, The Forty-5, and MusicTech. An enjoyer of all issues heavy, you’ll discover her at a competition or downtuning her guitars when away from her desk.




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