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Joe Bonamassa weighs in on the sale of Norman’s Uncommon Guitars Guitar Contact

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Norman’s Uncommon Guitars has been acquired by Carter Classic Guitars and TNAG International. The sale will see Carter Classic Guitars buying greater than 1,000 guitars, in addition to Norman Harris’s private assortment, which he’s has been assembling for over 50 years.

Harris has been fairly vocal about his want to discover a successor for his assortment. In a 2024, a Norman’s Uncommon Guitars documentary noticed the proprietor opening up a few slew of well being scares, together with a bout of most cancers and a newer coronary heart assault. Consequently, he’s been contemplating his legacy.

Time and time once more, Harris has hinted that Joe Bonamassa was his first option to inherit his assortment. “For years, he’s been saying to me, ‘I would like you to take over the shop,’” Bonamassa revealed within the Norman’s Uncommon Guitars documentary. “However I’ve a job already.”

“The issue is, if Norm’s not there to run it, then it’s only a namesake,” he continued. “It could simply be a model. Whenever you take him away, you’re taking away the guts and the soul. It wouldn’t be the identical. There’s just one Norman Harris.”

In mild of the information, Bonamassa has additionally shared his finest needs for the store going ahead. “I’m extraordinarily excited to see my Uncle Norm enter into this new chapter of his life and profession,” he writes on X. “Everyone knows that he’ll nonetheless be round being the grasp of ceremonies and dealing the good guitars on the planet.”

“Congratulations to my good friend Ben and your entire group at Carters Classic on securing the legacy of the best guitar retailer on the planet,” he continues. “With that mentioned, you all can cease asking me if I’m shopping for it now!”

In a press release, Carter Classic Guitars’ CEO Ben Montague is adamant that the acquisition will protect the spirit of Norman’s Uncommon Guitars.

“To place it merely, our mission is to guard what makes Norman’s particular,” Montague insists. “As we’ve with Carter Classic Guitars, [we want to] protect its legacy, and information the enterprise into its subsequent chapter whereas increasing its attain to a worldwide group of guitar gamers and collectors.”

Consequently, the acquisition will see little altering about how Norman’s Uncommon Guitars operated. It should proceed to have a house at its iconic San Fernando Valley location, with the identical group, and Harris may even stay “actively concerned” in Norman’s Uncommon Guitars operations.

“I’ve all the time recognized there would come a time after I wanted the correct long-term companion to hold Norman’s Uncommon Guitars ahead,” Harris himself displays. “I couldn’t think about a greater steward for the store and its legacy than Ben Montague and TNAG International.”

“The objective has all the time been to share my love of nice guitars with the group, and this partnership permits that group to develop, whereas defending the whole lot that makes the store particular. I really feel a deep sense of consolation realizing the store, its historical past and its values will nonetheless be right here for future generations of my household and for guitar lovers around the globe.”

For extra info, head to Carter Classic Guitars.




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